IG - A/B Testing
Good campaign performance is built through testing, not assumption. Across four sprints, BRAVE tested creative, imagery, calls to action and motion, using each result to shape the next. The work beat its 30% CTR improvement target, lifting performance by 46% to 0.83% — 59.6% above the financial-services benchmark. In the UK, the first creative redesign increased CTR from 0.23% to 2.29%.
IG - A/B Testing
Good campaign performance is built through testing, not assumption. Across four sprints, BRAVE tested creative, imagery, calls to action and motion, using each result to shape the next. The work beat its 30% CTR improvement target, lifting performance by 46% to 0.83% — 59.6% above the financial-services benchmark. In the UK, the first creative redesign increased CTR from 0.23% to 2.29%.
