Put a better idea behind your next growth move.
Put a better idea
behind your next
growth move.
Put a better idea behind your next growth move.
The Gordian knot was thought impossible to untie. Alexander the Great cut it, solving the immediate problem without addressing the forces that held it together.
Businesses in regulated markets or periods of rapid growth face their own knots: competing goals, customer needs, operations and approvals. GORDIAN Creative brings strategy, creative, design and operations together to understand those pressures and untangle them at the source, freeing marketing to move the business forward.
The Gordian knot was thought impossible to untie. Alexander the Great cut it, solving the immediate problem without addressing the forces that held it together.
Businesses in regulated markets or periods of rapid growth face their own knots: competing goals, customer needs, operations and approvals. GORDIAN Creative brings strategy, creative, design and operations together to understand those pressures and untangle them at the source, freeing marketing to move the business forward.
Brands our partners have worked on in previous roles
Brands our partners have worked on in previous roles
We start with the realities the work has to meet.
We start with the realities the work has to meet.
It needs to move the business forward and meet commercial, legal, regulatory and stakeholder demands. When those demands surface late, work can lose momentum, budget and its original force.
We bring them into the brief from the outset, so the work is built for the business it needs to move and the conditions it has to meet.
It needs to move the business forward and meet commercial, legal, regulatory and stakeholder demands. When those demands surface late, work can lose momentum, budget and its original force.
We bring them into the brief from the outset, so the work is built for the business it needs to move and the conditions it has to meet.
Constraints first
Commercial priorities, legal and regulatory requirements, stakeholders and channels shape the brief before creative begins.
Constraints first
Commercial priorities, legal and regulatory requirements, stakeholders and channels shape the brief before creative begins.
Constraints first
Commercial priorities, legal and regulatory requirements, stakeholders and channels shape the brief before creative begins.
Senior judgement
The partners stay close to the work and the decisions, from the first brief through to delivery.
Senior judgement
The partners stay close to the work and the decisions, from the first brief through to delivery.
Senior judgement
The partners stay close to the work and the decisions, from the first brief through to delivery.
Clear recommendations
You get a strong recommendation and the thinking behind it, with useful alternatives when they add value.
Clear recommendations
You get a strong recommendation and the thinking behind it, with useful alternatives when they add value.
Clear recommendations
You get a strong recommendation and the thinking behind it, with useful alternatives when they add value.
Approval built in
We treat approval requirements as part of the creative challenge from the start, helping the idea hold its strength as it develops.
Approval built in
We treat approval requirements as part of the creative challenge from the start, helping the idea hold its strength as it develops.
Approval built in
We treat approval requirements as part of the creative challenge from the start, helping the idea hold its strength as it develops.
• Senior Leadership
• Research
• Strategy
• Insights
• Campaigns
• Design
• Content
• Insights
• Senior Leadership
• Research
• Strategy
• Insights
• Campaigns
• Design
• Content
• Insights
Senior capability,
end to end.
Senior capability,
end to end.
For established brands and growth-stage businesses working through complex launches, ambitious growth or demanding approval processes.
For established brands and growth-stage businesses working through complex launches, ambitious growth or demanding approval processes.
Brand and creative strategy
Positioning and creative territories connected to business priorities.
Campaigns and conversion
Integrated and performance campaigns designed to move people and business outcomes.
Design and art direction
Brand identities, design systems and distinctive work across channels and markets.
Content and communications
Clear, coherent messaging that works across audiences, channels and teams.
Delivery leadership
Clear priorities, aligned stakeholders and a practical rhythm that keeps work moving.
Brand and creative strategy
Positioning and creative territories connected to business priorities.
Campaigns and conversion
Integrated and performance campaigns designed to move people and business outcomes.
Design and art direction
Brand identities, design systems and distinctive work across channels and markets.
Content and communications
Clear, coherent messaging that works across audiences, channels and teams.
Delivery leadership
Clear priorities, aligned stakeholders and a practical rhythm that keeps work moving.
Commercial impact,
built into the work.
Commercial impact,
built into the work.
We combine data-driven strategies and expert execution to achieve real, tangible business growth.
We combine data-driven strategies and expert execution to achieve real, tangible business growth.
42.4% waitlist-to-first-trade conversion, against a 10% -15% industry benchmark
IG Australia
260% increase in downloads
IG Prime - against all prior whitepapers
42.4% waitlist-to-first-trade conversion, against a 10% -15% industry benchmark
IG Australia
260% increase in downloads
IG Prime - against all prior whitepapers
42.4% waitlist-to-first-trade conversion, against a 10% -15% industry benchmark
IG Australia
260% increase in downloads
IG Prime - against all prior whitepapers
42.4% waitlist-to-first-trade conversion, against a 10% -15% industry benchmark
IG Australia
260% increase in downloads
IG Prime - against all prior whitepapers
108,000 clicks at 14% conversion
IG Australia - 0% Commission
Cannes Lions · D&AD · Apex · One Show · LIA · New York Festivals · Loeries
Recognition - creativity & effectiveness
108,000 clicks at 14% conversion
IG Australia - 0% Commission
Cannes Lions · D&AD · Apex · One Show · LIA · New York Festivals · Loeries
Recognition for creativy & effectiveness
108,000 clicks at 14% conversion
IG Australia - 0% Commission
Cannes Lions · D&AD · Apex · One Show · LIA · New York Festivals · Loeries
Recognition - creativity & effectiveness
108,000 clicks at 14% conversion
IG Australia - 0% Commission
Cannes Lions · D&AD · Apex · One Show · LIA · New York Festivals · Loeries
Recognition - creativity & effectiveness
Selected results from work our partners developed in previous agency and in-house roles.
Leadership team,
close to the work.
Leadership team, close to the work.
Strategy, creative, design, client leadership and operations, brought together in one senior partnership.
Strategy, creative, design, client leadership and operations, brought together in one senior partnership.
Mel Poole
Head of Client & Operations
Mel Poole
Head of Client & Operations
Mel Poole
Head of Client & Operations
Mel leads client partnerships and delivery. A former Head of Agency with global experience across marketing operations, client leadership and customer engagement, she brings structure to complex work and keeps people, decisions and delivery moving.
Bruce Murphy
Head of Creative
Bruce Murphy
Head of Creative
Bruce Murphy
Head of Creative
Bruce leads creative strategy and direction. He has led teams across international markets and global agency networks, developing commercially effective work in financial services and beyond. His work has been recognised at Cannes Lions, D&AD, the Effies and other leading awards.
Jaco Botha
Head of Design
Jaco Botha
Head of Design
Jaco Botha
Head of Design
Jaco leads art direction, brand identity and design systems. With more than 20 years’ experience, including a global design system for a regulated financial services brand, he turns ambitious ideas into distinctive, consistent design built to scale.
Contact
Contact
Got a brief that keeps getting stuck?
Tell us about it. We’ll tell you how we’d cut through.
Got a brief that keeps getting stuck?
Tell us about it. We’ll tell you how we’d cut through.
• Let’s Talk
• Let’s Talk
• Let’s Talk
• Let’s Talk
• Let’s Talk
• Let’s Talk
• Let’s Talk
• Let’s Talk
• Let’s Talk
• Let’s Talk
• Let’s Talk
• Let’s Talk
• Let’s Talk
• Let’s Talk
• Let’s Talk
• Let’s Talk